Subaru Work Play Love tour was designed around the launch of the 2013 Impreza. The WPL crew went across the country stopping at 50 of the 'Best Places to Work,' according to Outside Magazine. The tour gave people a chance to take a break from work, play some games, take some photos in the Workday Warrior photo booth and check out the new Impreza. 

agency: North | ecd: Mark Ray | ad: Kelly Harland | copywriter: Lori Jones 

Snippet of some collateral, featuring our lifestyle photography shot by Olivia Bee.

Impreza 'personas'