Zuke's 'Fuel the Love' tour launched in Fall 2012, as a grassroots sampling campaign hitting 5 key markets on the west coast. Zuke's partnered up with like-minded sponsors, including Cricket Trailers, and Subaru, creating an outdoor-themed experience where dogs and their owners could try out the agility course, get free treats and dress up for photos. 

agency: North | ecd: Mark Ray | ad: Kelly Harland | copywriter: Kristina Day